Welcome to the Negotiator Website
About The Negotiator
The Negotiator is known for its authoritative coverage and
understanding of news and issues that really matter to its readers.
The magazine, established in the early 1980's, has a very high
standing among its readers working at every level, from negotiators
right up to proprietors, directors and chief executives.
The Negotiator is the only magazine for estate agents which is
independently audited by the ABC. You can trust our circulation
figures. Pass-on rate is very high as 83% of readers share their copy
with colleagues, and of those 21% share their copy with an average of
six other colleagues*, suggesting an average readership of over
30,000 per issue.
(*ICL reader research)
Best for recruitment advertising
The Negotiator carries all the best jobs in estate agency. Whether
you are looking for an excellent national or local response, The
Negotiator is the marketplace.
There is also the prestige of advertising in a national publication
of The Negotiator's standing. The Negotiator carries a wide range
of posts, including sales and
lettings negotiators, financial advisers, new homes sales, surveyors
and property managers. The Negotiator also carries senior posts, from
branch manager up to CEO and director level. These posts are often
sensitive, and can be advertised discreetly with our effective box
number service.
Best for display advertising
Building and maintaining brand awareness is vital in today's
competitive market. Whatever your business proposition is for estate
and letting agents - eg, franchising opportunities, financial
services, networking, software, hardware, internet, technology,
communications, cameras, printing, mapping, floor plans - our display
pages offer your business excellent prime advertising positions.
Best for classified advertising
The Negotiator's classified services section is the ideal, cost
effective way of ensuring continuous awareness of products and
services.
Best for inserts
Inserts are an effective way of presenting your company's
products and services in detail. Loose inserts in The Negotiator can
be distributed to the full circulation,
or regionally.
Best for internet advertising
Additionally The Negotiator now offers you the opportunity to
advertise your company/services on our website.
All bookings are for a 6 month minimum period.
Best for creative ideas
The Negotiator sets out to be a creative marketing platform and we
can offer bespoke solutions to your needs. These include
sponsorships, competitions, advertorials, special promotions,
covermounts, run-ons of editorial features which have featured your
company, as well as ideas to promote your online presence. Simply
call our advertising team to discuss your requirements.
Ideal for response
The Negotiator is published fortnightly to be the ideal platform for
advertisers. Our advertising pages deliver the best response in the
business.
The Negotiator is the best vehicle for display and recruitment
advertising and with the largest market share it makes The Negotiator
the undisputed market leader.
Whether you have products and services of interest to estate agents,
or whether you are an estate agent looking to recruit, you have the
assurance that The Negotiator is known for excellent response.
'The industry bible'
The Negotiator's readers avidly read the magazine each fortnight
to learn what is going on in their industry.
The magazine is edited by Rosalind Renshaw, a national newspaper and
magazine journalist who writes for The Times and has reported on the
property market for more than 20 years. The Negotiator has excellent
industry contacts and a great track record for breaking exclusive
stories which the national press as well as other trade magazines
follow up. If you really want to know what is going on in the
property market, read The Negotiator.
Activity
The majority of our readers work in residential estate agency, where
the business covers sales and lettings, together with a variety of
other activities such as financial services, new homes and overseas
properties. About half our readers are seniors in residential estate
agency, and half work as negotiators.
Our readers
Because we reach the whole of the industry, our readers work in all
sizes of agencies, from the small independents, who dominate the
industry, to the corporates.
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